The tradition of Homecoming Week was revived in 2002 under the supervision of then Director of Big Game Week and Charter Games, Amanda Williams. In 2003, for the first time in 40 years, the University saw a full week of student-oriented Homecoming activities, largely the result of coordination between the Rally Committee, the newly-formed Student Homecoming Team, and 17 other student organizations and affiliates. Homecoming Week celebrates and honors the people of California.
Each year, the number of events, activities, and participating groups has increased. Today, the UC Rally Committee hosts events such as comedy shows, academic fairs, and the traditional Homecoming Rally the night before the Homecoming football game. The Rally Committee is continuously improving Homecoming Week and looking for new and innovate ways to bring the entire Cal community, both alumni and current students, together to celebrate being Golden Bears.